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Puri beach launched the Mo Beach cleanup initiative :the world’s largest coastal clean-up drive

Puri:22/9/19: In a bid to keep Puri’s shoreline clean and beautiful, the district administration on Saturday launched the Mo Beach cleanup initiative, the world’s largest coastal clean-up drive aiming to sensitize people about the importance of clean beaches.

The campaign kick-started in the last week of June and post the massive destructive Cyclone Fani, the clean-up drive was even more charged up.

It was organized on the occasion of International Coastal clean-up Day.

The drive started at 6:00 AM with thousands of volunteers from all the walks of life signing up their names on the beach sand.

The volunteers took an oath to protect the oceans and beaches by the simple mantra of Reduce, Reuse and Recycle of waste, especially plastic waste. Another intriguing activity at the beach was a life-size human chain formation of Mo Beach Puri typography.

Forest and Environment Minister Bikram Keshari Arukh, famous Bollywood actor Vidyut Jammwal and internationally acclaimed artist and writer  Nandita Das were spotted at the drive while supporting the initiative


They joined volunteers from PRIs, SHG, Fishermen community, beachside vendors, hotel owners photographers, lifeguards, tourist guides, Sebayat community of Shri Jagannath Temple, Government officials and employees to name a few.

Along with the District Administration, this campaign is being financed and mentored by ICZMP under Forest and Environment Department Government of Odisha, Tourist Department Government of Odisha, Odisha Mining Corporation (OMC), Odisha Pollution Control Board (OPCB) and The Bharat Scouts and Guides. Renowned sand artist and Padma Shri awardee Sudarshan Patnaik is the ambassador of the initiative.

Mo Beach Puri is one of the largest beach clean-up activities took up to make it environment-friendly, plastic & garbage-free, to restore its beauty and to combat the rising climate change.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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