Puri:22/9/19: In a bid to keep Puri’s shoreline clean and beautiful, the district administration on Saturday launched the Mo Beach cleanup initiative, the world’s largest coastal clean-up drive aiming to sensitize people about the importance of clean beaches.
The campaign kick-started in the last week of June and post the massive destructive Cyclone Fani, the clean-up drive was even more charged up.
It was organized on the occasion of International Coastal clean-up Day.
The drive started at 6:00 AM with thousands of volunteers from all the walks of life signing up their names on the beach sand.
The volunteers took an oath to protect the oceans and beaches by the simple mantra of Reduce, Reuse and Recycle of waste, especially plastic waste. Another intriguing activity at the beach was a life-size human chain formation of Mo Beach Puri typography.
Forest and Environment Minister Bikram Keshari Arukh, famous Bollywood actor Vidyut Jammwal and internationally acclaimed artist and writer Nandita Das were spotted at the drive while supporting the initiative
They joined volunteers from PRIs, SHG, Fishermen community, beachside vendors, hotel owners photographers, lifeguards, tourist guides, Sebayat community of Shri Jagannath Temple, Government officials and employees to name a few.
Along with the District Administration, this campaign is being financed and mentored by ICZMP under Forest and Environment Department Government of Odisha, Tourist Department Government of Odisha, Odisha Mining Corporation (OMC), Odisha Pollution Control Board (OPCB) and The Bharat Scouts and Guides. Renowned sand artist and Padma Shri awardee Sudarshan Patnaik is the ambassador of the initiative.
Mo Beach Puri is one of the largest beach clean-up activities took up to make it environment-friendly, plastic & garbage-free, to restore its beauty and to combat the rising climate change.