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Utkala Mistanna Byabasayee Samiti urged the Odisha government to set up ‘Mitha hubs’

BHUBANESWAR: 20/8/19:The Utkal Mistanna Byabasayee Samiti (UMBS), the state level sweet-makers’ association, on Monday urged the state government to set up ‘Mitha hubs’ with necessary infrastructural facilities for development of the confectionary industry.

Utkala Mistanna Byabasayee Samiti (UMBS) – had applied for GI tag for Rasagola along with Odisha State Industries Corporation (OSIC) in February last year. In a prestigious moment for the state, UMBS received the certification on July 29 for “Odisha Rasagola”, a sweet dumpling known for its juicy and non‐chewy feel that can be “swallowed without teeth pressure”.

UMBS distributed 50,000 Rasagolas at a public auditorium this morning. “This is the time to celebrate triumph of truth over lies and fake news that have been spread over the years,” said Samiti president Bimbadhar Behera.The organisation members distributed the sweets to people who came to the auditorium between 10 am and 2 pm. Former mayor of Bhubaneswar and current MLA of Bhubaneswar(central) Anant Narayan Jena was also present for the celebration.

The organisation also demanded better market linkage for Rasagola and GI tag for other famous Odia sweetmeats like Feni, Chhena Gaja, Chhena Jhilli, Arisa and Rasabali.

Local entrepreneur Anita Sabat, who spearheaded the campaign on social media of GI tag for Odisha Rasagola said, “No one can deny Odisha’s continuing tradition and Puri Shree Jagannath Ratha Jatra’s link with Rasagola. In Odia, we say Ratha Jatra jebethu, Rasagola sebethu which means Rasagola is as old as the Ratha Jatra,” she said.


About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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