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Odisha Chief Minister launched the revamped website of Odisha Tourism

BHUBANESWAR27/7/19: Chief Minister Naveen Patnaik on Friday launched the revamped website of Odisha Tourism, odishatourism.gov.in. The website has the potential to empower lakhs of people operating in the tourism and hospitality sector and showcase Odisha to the world.
“It has been our constant endeavour to showcase Odisha to the world. Tourism is amongst the most sustainable routes to maximising employment opportunities for our youth and ensuing shared prosperity through community participation,” the Chief Minister said while launching the revamped digital platform of Odisha Tourism.

“Leveraging digital technologies is consistently helping us unlock the true potential of Odisha Tourism. Our digital platform will also empower lakhs of people operating in the tourism and hospitality sector, individually and collectively, by virtue of it being an all-inclusive participatory platform,” he said.

“They can now leverage networks and reach out to tourists and potential business partners from far corners of the world, opening a huge window of opportunity,” he said.

The lucid interface includes an array of stylishly-arranged modules which help catapulting the visitor’s imagination to holiday in Odisha.

The platform with an immersive homepage with iconic imagery contains planning and booking tools, travel agent search, travel advisories and embedded booking engines of Ecotour.

  The platform offers accounts of diverse traveller experiences in the form of blogs, vlogs and photo blogs besides insights into local cuisine.

The website involves a pilot implementation of an e-commerce platform for Odisha handlooms and handicrafts by promoting State brands Boyanika and Utkalika to enable users purchase authentic souvenirs.

Another highlight of the website is its foray into the relatively new yet trending concept of virtual reality (VR) tourism.

An interactive map adorned with indigenous art forms of Odisha like Pattachitra allows the user to view multiple tourist attractions in 360 degree views and virtual tours.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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