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The Union Minister for Jal Shakti, Shri Gajendra Singh Shekhawat addressing at the launch of the “Jal Shakti Abhiyan”, a new Pan-India Scheme, in New Delhi on July 01, 2019.
The Minister of State for Jal Shakti and Social Justice & Empowerment, Shri Rattan Lal Kataria, the Secretary, Ministry of Jal Shakti, Shri U.P. Singh and the Secretary, Ministry of Drinking Water and Sanitation, Shri Parameswaran Iyer are also seen.
The Union Minister for Jal Shakti, Shri Gajendra Singh Shekhawat addressing at the launch of the “Jal Shakti Abhiyan”, a new Pan-India Scheme, in New Delhi on July 01, 2019. The Minister of State for Jal Shakti and Social Justice & Empowerment, Shri Rattan Lal Kataria, the Secretary, Ministry of Jal Shakti, Shri U.P. Singh and the Secretary, Ministry of Drinking Water and Sanitation, Shri Parameswaran Iyer are also seen.

Jal Shakti Abhiyan for Water Conservation Launched

Newdehi:1/07/19: Union Jal Shakti Minister, Shri Gajendra Singh Shekhawat, today announced the commencement of the Jal Shakti Abhiyan – a campaign for water conservation and water security. The campaign will run through citizen participation during the monsoon season, from 1st July, 2019 to 15th September, 2019. An additional Phase 2 will be run from 1st October, 2019 to 30th November, 2019 for States receiving the North East retreating monsoons. The focus of the campaign will be on water stressed districts and blocks.

The Prime Minister, Shri Narendra Modi, in his Mann Ki Baat address yesterday had given a clarion call to citizens to join hands for water conservation and create a jan-andolan along the lines of the Swachh Bharat Mission, to save water and secure the future. The Prime Minister invited ideas, traditional knowledge, initiatives undertaken, success stories, and films made on water conservation from common citizens, celebrities and NGOs alike.

Addressing the media in New Delhi, the Jal Shakti Minister said that the government aims at providing drinking water to every household on priority and in a sustainable manner. The Minister said that the Jal Shakti Abhiyan should bring positive change in people for water conservation. Mentioning the impact of PM’s recent letter to more than 2.3 lakh Sarpanches, the Minister said that it will help people to work for rain water harvesting, maintenance and upkeep of ponds and village tanks and conservation of water. The Union Minister invited the media to actively participate in these efforts.

water

The Union Minister for Jal Shakti, Shri Gajendra Singh Shekhawat addressing at the launch of the “Jal Shakti Abhiyan”, a new Pan-India Scheme, in New Delhi on July 01, 2019. The Minister of State for Jal Shakti and Social Justice & Empowerment, Shri Rattan Lal Kataria, the Secretary, Ministry of Jal Shakti, Shri U.P. Singh and the Secretary, Ministry of Drinking Water and Sanitation, Shri Parameswaran Iyer are also seen.

The Minister also released video of a public service announcement carrying the message of the Prime minister for all citizens to join the water conservation efforts in a proactive manner.

Secretary, Department of Drinking Water and Sanitation, Shri Parameswaran Iyer, informed that the Jal Shakti Abhiyan is a collaborative effort of various Ministries of the Government of India and State Governments, being coordinated by the DDWS. He said that teams of officers from the central government will visit and work with district administration in 1592 water stressed blocks in 256 districts, to ensure five important water conservation interventions. These will be water conservation and rainwater harvesting, renovation of traditional and other water bodies/tanks, reuse, bore well recharge structures, watershed development and intensive afforestation.  These water conservation efforts will also be supplemented with special interventions including the development of Block and District Water Conservation Plans, promotion of efficient water use for irrigation and better choice of crops through Krishi Vigyan Kendras.

A large-scale communications campaign has also been planned alongside the JSA involving mass mobilisation of different groups including school students, college students, swachhagrahis, Self Help Groups, Panchayati Raj Institution members, youth groups (NSS/NYKS/NCC), defence personnel, ex-servicemen and pensioners, among various others.

About Ashok Palit

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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