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Minister Pratap Jena has opted for chalking out an Integrated Market Plan for rural producers and artisans

Bhubaneswar:20/6/19: Minister for Panchayati Raj and Water Resources Pratap Jena has opted for chalking out an Integrated Market Plan for rural producers and artisans.

He has directed the officials in this regard as it would enable access of rural producers and artisans to international markets.

Jena has directed the officials during a review meeting of Odisha Rural Development And Marketing Society (ORMAS) and Odisha Livelihood Mission on Wednesday.

The government has decided to tie up ORMAS and Odisha Livelihood Mission with renowned companies to boost marketing of products of rural growers and artisans so that they can get a better price for their commodities.

According to a press note, ORMAS  has already been tied up with Dabur India, Mother Dairy and ITC to market turmeric, honey and incense sticks. The minister emphasized on the proper implementation of rural skill development programmes through Deendayal Upadhyaya rural skill development programme.

The press release said the minister reviewed last year’s performance and this year’s action plan of Odisha Livelihood Mission. During the review meeting, it was learnt the last year’s budget for the Mission was Rs 294.63 crore. It was also revealed that Rs 342.51 crore was spent by the government for proper implementation of all activities of the livelihood mission.

The minister stressed upon proper implementation of projects within the stipulated time and said the Central aid received on this score must be thoroughly reviewed.

The meeting was attended by the principal secretary of the concerned department Deoranjan Kumar Singh and director of National Rural Livelihood Mission and ORMAS chief executive Smruti Ranjan Pradhan.

About Ashok Palit

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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