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Shri Jagannath Temple Administration decided to drop the Rath yatra telecast bidding plan

Puri:11/6/19: The Shri Jagannath Temple Administration (SJTA) has decided to drop the Rath yatra telecast bidding plan and has allowed all the television channels to broadcast the annual car festival beginning July 4 this year.

This was informed by SJTA chief Pradipta Mohapatra on Tuesday.

Addressing the media after a meeting, SJTA chief said all channels are free to do the live telecast of the festival as usual.

The bidding process was to be launched to raise funds for Temple. The temple management today decided to grant telecast rights to all channels, but with some conditions, SJTA chief further added.

The television channels earn a significant amount as revenue from advertisers during the month-long festival. But, the temple do not earn anything from it.

Therefore, the administration has decided to levy a fee from the broadcasters if they telecast the Rath yatra with commercial advertisements in between the programme. However, there would be no fee for those who telecast it without any advertisements, temple sources said.

About Ashok Palit

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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