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How a visionary woman entrepreneur trained over 50,000 rural youth in logistics and SCM?

Entrepreneurship is all about bringing a social impact with bright sparks of an idea and unperturbed perseverance. The story of Divya Jain, Founder and CEO of Safeducate, India’s largest training, skilling and consulting firm that specializes in the domains of Supply Chain Management & Logistics, is a shining beacon of the same.
Divya pursued professional education from the premier institutes in India and across the globe. She holds a Bachelor’s Degree in Economics from Hindu College, LLB from the University of London, and a Masters in Management Studies from the University of Cambridge. She had a glorious career awaiting her, first as a Financial Analyst with the Citibank and later, as a Consultant with Ernst and Young.
However, destined to bring about greater social good, Divya had a change of heart post her wedding, when she joined Safexpress, India’s largest logistics and supply chain firm, run by her father-in-law, Pawan Jain and husband, Rubal Jain. As she was spearheading the training division, she became acutely aware of the existing skill gaps in the logistics and supply chain workforce. That acted as a strong impetus in Divya deciding to launch her training and skill consulting firm, Safeducate.
As the Founder and CEO, Divya was determined to mobilise the masses and bring awareness on the logistics and SCM being the sunrise sector, especially for the ambitious youth in rural India. In addition to holding regular walk-ins, Safeducate has also been reaching out to the youth in the nearby community through mobilization drives. The venture has today grown to set up 150 centres across India and the trained counsellors at Safeducate visit households, and with the help of the Panchayat and local authorities, talk to students and parents to inspire prospective youth in the age group of 18-35 to learn the skills required for a good job in the supply chain and logistics space. Having trained over 50,000 individuals, Safeducate has also joined hands with the government to work on skill development projects in states like Rajasthan, Madhya Pradesh, Bihar, Assam, Jharkhand, Chhattisgarh, Uttar Pradesh, Maharashtra, Punjab, and Orissa.
Safeducate also has a full-fledged in-house placement cell offering 100% placement assistance and career guidance for all the trainees. So far, Safeducate has associated with 100+ companies to facilitate a robust placement process. Some of the leading companies such as TCI, Big Bazaar, Flipkart, Jabong, Metro and KFC have conducted placement drives to offer job opportunities to Safeducate students.
Owing to the unprecedented work in this space, several global and national agencies have conferred Safeducate with many awards of excellence such as the ‘Contribution in SCM & Logistics Education’ by Economic Times, ‘Best Training & Skilling Organization’ by CII and the ‘Best Institute for Innovation in Skilling’ by ASSOCHAM, to name a few.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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