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First Annual Conference of Media Units under I&B Ministry organized

Newdelhi:13/2/19:The First Annual Conference of Media Units working under I&B Ministry was organized at Vigyan Bhawan, New Delhi today. Union Minister of State (IC) for Information & Broadcasting and Youth Affairs & Sports Col. Rajyavardhan Rathore chaired the Conference.During the Conference, performance of the Media Units was reviewed. The focus of the Conference was on ensuring synergy between the Media Units in their day to day functioning. Discussions on using modern technological tools for communication was also done during the course of Conference.Speaking at the inaugural session, Col. Rathore appreciated the work being done by officers of Indian Information Service (IIS) officers and highlighted the significance of I&B Ministry stating that it is one of the most important and vital Ministries of the Government. He exhorted IIS officers to work with mission orientation in order to excel further in their work. He also focussed on the need to adopt and adapt with modern technology to use the new age tools in the ever evolving communication paradigm


. The Minister said that the litmus test of the work of Media Units is in reaching out to grassroot level, while also highlighting the criticality of using regional languages in government communication. The Minister also appreciated recent decision of I&B Ministry of introducing foreign training component for IIS Probationers, while stressing the need of continuously working towards improving training, both at induction level and in-service level.Secretary, Ministry of I&B, Shri Amit Khare said that all the Media Units need to work with better synergy in order to improve the outcome for better outreach. He also stressed on the need to work with result orientation, while highlighting the importance of continuously aligning with ever changing technology.The Conference was attended by over 125 Officers from across the country working in various Media Units of Ministry of I&B.


About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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