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NALCO kick started the New Year by launching an ESR program

Bhubaneswar, 02.01.2019:National Aluminium Company (NALCO) today kickstarted the New Year by launching an innovative Employee Social Responsibility (ESR) program that offer employees a satisfying way to meaningfully contribute towards social causes. Immediately after unveiling this unique scheme, hundreds of employees came forward to support this initiative by way of contributing Rs 3000 each towards education of girl child. The Company will match with equal grant for the same. This program will enable the Company to augment the existing Corporate Social Responsibility (CSR) program with ESR through direct participation of employees. On this occasion, the NALCO Ki Ladlis were handed over hygiene kits and blankets were distributed to organizations working for the poor and dibyangs.

Dr. Tapan Kumar Chand, CMD, NALCO, said, ‘’Nalconians are known for being ordinary citizens, with extraordinary attitude. Today, our employees have shown they are willing to go the extra mile for doing good. What began as an initiative to empower the girl child through a CSR programme called ‘NALCO KI LADLI’ is turning out to be a powerful trigger for women empowerment. The Employee Social Responsibility program will not only increase the number of beneficiaries that belong to BPL families from tribal- dominated areas, under our flagship CSR program ‘NALCO Ki Ladli’, but also help the employees to participate in the CSR program of the Company and enrich this scheme. I believe this initiative has the potential to grow into a powerful model that can be scaled up and replicated by many other progressive Companies. This program will enable the girls from underprivileged section to carry out their studies and also the employee will be their Mentor.’’

The Senior Management of NALCO, along with Union Representatives from Corporate Office and across all units and regional offices also discussed the business strategy and way forward in 2019 in a high impact meeting under the leadership of Dr. Chand. One of the notable decisions in 2019 is to introduce cashless model for MSMEs by way of supply of input materials from NALCO and lending marketing support for finished products of MSMEs, making the units ab-initio economic viable, building an industrial ecosystem around the Mother plant. This will enable promotion of local employment where more than 2000 people will be engaged in 200 such MSMEs.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.
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