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Odisha government launched a state-wide awareness campaign to promote complementary feeding practices

Bhubaneswar: 4/9/18:The Odisha government today launched a state-wide awareness campaign to promote complementary feeding practices for the optimal growth of children between 6 months and 24 months.

The state-wide awareness campaign, launched by the Women and Children Development department and Mission Shakti, will be extended from 2018 to the end of 2019 in collaboration with the Health and Family Welfare department and UNICEF.

Women and Child Development department Minister Prafulla Samal released the campaign IEC material and a compendium of nutritious recipes using locally available foods. The minister also offered Anna Prasanna to three and six-month-old children along with the Principal Secretary of the department. One IEC van carrying the messages was also flagged off by the minister on the occasion.

Right food at the right age with adequate nutrition is required for optimal growth and development of a child. After six months, an infant needs both breast milk and complementary foods — i.e. solid, semi-solid or soft foods to ensure that infants grow and develop to their full potential.

Messages on the frequency of meals and dietary diversity, the need to continue with breastfeeding along with solid foods and age-appropriate complementary foods will be shared again and again using different forms of communication.

Recognising the importance of complementary foods and feeding practices for the young children, Women and Child Development department and Mission Shakti in collaboration with Health and Family Welfare department and UNICEF are initiating this campaign across the state.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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