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Odisha Chief Minister has inaugurate e-carts for OMFED product Transportation

Bhubaneswar:1/8/18:Odisha’s dairy major OMFED introduced marketing of milk and milk product throughout the State through battery operated E-carts to make these essential products easily available to the customer.

These e-carts which were flagged off by Chief Minister Naveen Patnaik here today wforill be covering residential colonies, housing complexes, apartments, market areas, leisure parks, educational institutions for the benefit of the customers.

Through this initiative Omfed is set to provide market linkage to three lakh dairy farmers by marketing quality milk and milk products at an affordable price.

The products like sweetened flavored milk, sweet curd, plain curd, lassi, butter milk, chenapoda, paneer, rabidi, table Butter, peda, khoa, rasogola, gulab jamun and different variant ice creams will be available through these carts. These products will be directly marketed to the consumers through Omfed appointed vendors through these E-carts. Initially Omfed has taken step to procure 50 E-carts under the project which has been sanctioned under RKVY fund at projected cost of Rs l crore.

Sources in OMFED said while all the 67 wards of Bhubaneswar city are going to be covered by these E-carts, each cart will cover two wards of Bhubaneswar ity preferably. Other important towns like Cuttack, Puri, Berhampur and Sambalpur will soon be covered, said a senior official of OMFED.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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