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Kumbh Mela to be promoted globally to attract foreign tourists

Newdelhi:23/7/18;The measures being taken by the Government to globally promote the ‘49 day Kumbh Mela’ which is to begin in January 2019, inorder to attract foreign tourists are as below:

  • Launch of ‘Chalo Kumbh Chalo’ campaign across the country
  • Branding and marketing campaigns for Kumbh, 2019
  • Advertisements at major international airports of the country to attract foreign tourists
  • Development of a designated area for flag hoisting for 192 countries visiting Kumbh Mela
  • Organising the ‘Pravasi Bharatiya Divas’, 2019 in Varanasi to attract ‘Pravasi Bharatiya Delegates’ to visit Kumbh, 2019

Further,following are the steps taken by the Government for smooth organising of Kumbh Mela:

  • Drawing out of a detailed Movement and Parking Plan for convenient approach to and from parking areas
  • Identification and development of holding areas for crowd control during the Mela period
  • Deployment of digital signages in the Mela area to guide visitors towards places of interest and dissemination of crucial information by Government and law enforcement agencies
  • Deployment of dustbins for solid waste management
  • Engagement of Ganga Praharis and Swacchagrahis for helping gather community participation and awareness towards conservation of River Ganga.

As reported by the Government of Uttar Pradesh, following arrangements have been made for the pilgrims who are expected to visit the Kumbh Mela:

  • Construction and widening of public roads
  • Construction of parking spots at short distances from mela area
  • Provision of shuttle buses for the convenience of pilgrims
  • Digital signages at systematic points to ensure smooth flow of traffic
  • Construction of toilets to maintain cleanliness and hygiene
  • Setting up of LED lights in the mela area
  • Erection of tents for the use of tourists
  • Convention halls and pandals for serving as hub of cultural events
  • Deployment of telecommunication services, banking services and water ATMs in the Mela area
  • Setting up of integrated command and control centre including CCTV cameras for the security of tourists


This information was given by Shri K. J. Alphons, Union Minister of State (I/C) for Tourism in a written reply in Lok Sabha today.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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