Bhubaneswar:15/7/18; Indore-based Mysore Deep Perfumery House (MDPH), a leader in quality fragrances in incense sticks, has introduced a new high-end premium yet affordable segment – ‘Zed Black Luxury’, under its popular flagship brand Zedblack ARIJ in the Odisha market.
Ollywood actress Varsha Priyadarshini, who is the face of ZedblackArij, today launched its new series while flagging of its nation-wide campaign ‘Women Power in Agarbatti (Incense) Industry’, promoting the prominence of women manpower in the growing market of incense sticks globally.
With 70% women workers at its various units, the company has an annual capacity of 8 billion sticks a year spread across its own facility in Madhya Pradesh along with franchise manufacturing units spread across cities such as Kanpur, Raipur, Jaipur and Cuttack.
“The 10-city roadshow held in Mumbai, Raipur, Kochi, Chennai, Bhopal, Delhi, Dehradun, Bhubaneswar, Ranchi and Patna will pursue our commitment towards women empowerment and ‘Make in India’ by creating more jobs for women in the booming Agarbatti trade market of our country”, echoed Agarbatti maker Ankit Agrawal while in the city today.