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MSME Minister Prafulla Samal has Launched the IED Foods Trademark

Bhubaneswar:12/7/18: MSME Minister Prafulla Samal on Thursday said the potential and trained entrepreneurs in food processing industries should focus on producing quality food products so that the same can compete with existing brands and withstand competition.

Launching the IED Foods Trademark here, Samal praised the initiatives of Institute of Entrepreneurship Development (lED) in creating a batch of food processing entrepreneurs in its Livelihood Business Incubator (LBI).

He also highlighted the zero defect zero effect model which aims at manufacturing of flawless and environment-friendly products.

In a bid to promote entrepreneurship in the state, an attempt has been made by the state-run Institute of Entrepreneurship Development, Odisha to market the food products produced by the entrepreneurs trained in the Livelihood Business Incubator (LBI) located in the institute premises at Mancheswar Industrial Estate. The food products would carry the trademark “lED Foods” as per their request. lED also intends to produce and market the food products produced by it in the LBI under the brand name “lED FOODS”.

lED would also encourage incubatees to sell their products under their brand name and strict supervision of quality by LBI Food Technologist till they set up their own units.

he incubatees and the trainees of lED have produced different varieties of products such as Mixed Fruit Jam, Jelly, Mango Juice, Pineapple Juice, Orange Juice, Pickles, Chowmin, Snacks (such as Gaja, Namkeen), Atta, Besan, Soya Milk, Soya Tofu etc., which were launched by the Hon’ble Minister in a ceremony held today at the Institute’s convention hall.

Samarendra Sahu, Chief Executive Officer of lED said that the launching of lED Foods trademark is a historical event of the institute.

He focused on the sustained growth of the Food Processing-LBI through the key efforts of the incubatees.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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