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Disability Communications Expert Calls for Universal Design

Mumbai:28/6/18;Universal Design provides choice, makes digital media accessible to all: this was the invocation made by Dr. P. J. Mathew Martin, ESA (Mass Media) & Course Coordinator, Post Graduate Diploma in Media & Disability Communication (PGDMDC) Course, Department of Outreach & Extension Services, Ali Yavar Jung National Institute of Speech and Hearing Disabilities (Divyangjan) today. He said this at a presentation he made at the meeting of the Inter Media Publicity Coordination Committee (IMPCC) of the Ministry of Information & Broadcasting in the region, held today at PIB Mumbai.

Dr. Martin explained that Article 2 of The United Nations Convention on the Rights of Persons with Disabilities (UNCRPD) Article 2 defines “Universal design” as the design of products, environments, programmes and services to be usable by all people, to the greatest extent possible, without the need for adaptation or specialized design. He said that universal design in learning would result in the application of multimedia in digital media.

Speaking about various accessible formats such as Braille, audio description (be it synthetic audio or human voice recording), Daisy, accessible pdf, facility to increase size of print/fonts in Movies / Cinema/Advertisements /Documentaries with  or Without Indian Sign Language, Captions, Closed Captions, Subtitles etc., Dr. Martin said that these provide the choice to the user.

Dr. Martin reminded the audience that often people tend to assume why blind people need to told about colours, since they would not be able to see them. He said that it is necessary for them to know of the concept of colours, and that this holds intrinsic value for them.

He said that we need to seek to understand the differently abled people as they are, and not force or expect them to adapt themselves to the way we live our life.

The meeting was chaired by Additional Director General (Western Region), Press Information Bureau Mumbai, Shri Nitin Wakanka

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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