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Letters of Intent awarded today by Tourism Minister to 9 agencies for 22 monuments under Adopt a Heritage project

Newdelhi:24/4/18:The 3rd Award Ceremony of Adopt a Heritage Project was conducted by Ministry of Tourism in collaboration with Ministry of Culture and Archaeological Survey of India (ASI), State/UTs Governments in New Delhi today for awarding the Letters of Intent to the shortlisted agencies under Phase IV of the project. Awarding the Letters of Intent to 9 agencies for 22 monuments of Phase-IV, Union Minister for Tourism (IC) Sh. K. J. Alphons asked the stakeholders to ‘protect, preserve and market’ the heritage of India. The Minister also emphasised on creation of awareness amongst the corporates and citizens to adopt heritage sites under the project for creation, operation and maintenance of basic and advanced amenities at tourist destinations. The event had a discussion session with the stakeholders in which the concerns and suggestions were made to the Minister and Ministry officials.

The scheme “Adopt a Heritage: Apni Dharohar, Apni Pehchaan” was originally launched on 27thSeptember 2017 to preserve the rich cultural and natural heritage and to promote tourism across the length and breadth of our country. The Project began with selected ASI ticketed monuments and the scope has now been expanded to include other natural and cultural sites across the country. It was strongly emphasised that tourist experience is the prime parameter to evaluate our performance in the sector.



As on date, the project has received very encouraging response with over 195 registrations as per the project website. Various agencies that have come forward for adoption include not only public and private industry, but also schools and individuals. So far, 31 prospective monument mitras have been shortlisted by the Oversight & Vision committee for developing tourist friendly amenities at 95 monuments, heritage and other tourist sites including major heritage sites like Red Fort, Qutub Minar, Hampi, Sun Temple, Ajanta Caves, Char Minar, Kaziranga National Park. Earlier, two MoU’s were been signed between Ministry of Tourism, Govt. of Jammu & Kashmir, Govt. of Uttarakhand and Adventure Tour Operators Association of India(ATOAI) for Mt. Stok Kangri, Ladakh, Jammu & Kashmir and for Gangotri Temple Area & Trail to Gaumukh in Uttarakhand. Further, two MoUs were also signed for Red Fort, Delhi and Gandikota fort, Andhra Pradesh between Ministry of Tourism, Ministry of Culture, Archaeological Survey of India and Dalmia Bharat Limited.

Smt. Rashmi Verma, Secretary (Tourism), Shri. Satyajeet Rajan, DG (Tourism), Smt. Meenakshi Sharma (ADG Tourism) and other officials were present for the event. The event also witnessed wide participation by public and private stakeholders from different parts of the country.


List of heritage sites opted in Phase-IV of Adopt a Heritage

S. No. Agency Name Site S. No. Name of Monument/ Tourist Site
1 Orange County Resorts & Hotel
Lotus Mahal, Hampi, Karnataka
Elephant Stables, Hampi, Karnataka
2 Heritage Resorts- Hampi
Ancient Pathway revival from Virupaksha Temple to Vitthala Temple, Hampi, Karnataka.
Krishna Temple (behind Baravalinga), Hampi, Karnataka.
3 Kakatiya Heritage Trust
Ramappa Temple, Palampet, Telangana.
4 ITC Limited
Taj Mahal, Agra, Uttar Pradesh.
5 GMR Sports Pvt. Ltd.
6 Aga Khan Trust for Culture (An Agency of the Aga Khan Development Network )
Agha Khan Palace, Pune, Maharashtra.
7 The Padmini Haveli
Chittorgarh Fort, Chittorgarh, Rajasthan.
Deveriya Mahadev And Ruins Of Ancient Tambawati Nagri, Chittorgarh, Rajasthan.
8 Resbird Technologies Pvt. Ltd
Mehrauli Archeological Park, Delhi.
Gol Gumbad, Lodhi Road Flyover
Bara Lao Ka Gumbad and Baradari , Vasant Vihar
9 Climbing World
Trails around Gaumukh Vashistha Ashram, Mount Abu, Rajasthan
Tigar Path, Mount Abu, Rajasthan.
Bailey’s Walk including Toad Rock, Mount Abu Rajasthan.
Trails around Arbuda Devi & Shanti Shikhar, Mount Abu Rajasthan.
Trails around Dilwara Temple, Mount Abu Rajasthan.
Trails from Gurushikhar to Shergaon, Mount Abu Rajasthan.
Basic Field: A unique reserved location for Rock Climbing near Nakki Lake, Mount Abu, Rajasthan.
Kumbhalgarh Fort Wall, Kumbhalgarh, Rajasthan
Ram Tekri Path, Kumbhalgarh, Rajasthan.
Tirthankar Trail, Across Jain Temple, Ranakpur, Rajasthan.


About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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