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Bollywood actress-singer Ila Arun featured in music video ‘Hausla Naa Ruthe based on 1999 Super Cyclone

in Odia Cinema February 21, 2018 Comments Off on Bollywood actress-singer Ila Arun featured in music video ‘Hausla Naa Ruthe based on 1999 Super Cyclone 1,595 Views

Bhubaneswar: Bollywood actress-singer Ila Arun looked very much a typical Odiani while shooting for music video ‘Hausla Naa Ruthe: The Stories Untold’ by California-based Odia lad and singer Konark Sarangi.

The song sings praise of a group of 30 women led by Charu Maa, who refused to leave their land and fought the after-effects of 1999 Super Cyclone that left behind a trail of destruction in Odisha’s Puri.

Ila Arun plays the titular role in the video directed by documentary filmmaker Snehasis Das. The lyrics are by Pinky Poonawala, while the music has been composed by Sanjay Dazz and Ambar Das.

Snehasis said the objective behind this music video is to create awareness about climate change. “Our previous music video, ‘Ghar Jaana Hai’, which depicted drought, received a lot of appreciation. Through this video we want to portray climate change and ways to deal with it,” he said.

Speaking about his experience of working with Ila Arun, Konark said, “When we approached her for the music video, she readily agreed. It was an honour to have her on board. Being a singer, she could also understand the emotions in the song. It was a treat to watch her play Charu Maa.”

The music video was shot in three days at Gundalba village. “We wrapped up the shoot yesterday. The video will be released as soon as we are done with the post-production work,” said Snehasis.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.
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