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Adani Foundation ‘Swachhagraha’ draws inspiration from ‘Satyagraha’ led by Mahatma Gandhi

Dhamara(BHADRAK)8/1/18;Swachhagraha, a Behaviour Change Education Programme, is an initiative of the Adani Foundation. ‘Swachhagraha’ draws inspiration from ‘Satyagraha’ led by Mahatma Gandhi during the freedom struggle movement, which catalyzed action through tremendous patience and perseverance, instilling in the Indian mind, dignity and self-respect. It aims at engaging people and bringing about a change, similar in scale to India’s freedom movement, where people get involved to take action for ‘Creating a culture of Cleanliness’.

The programme was launched in Dosinga, Bhadrak District, Odisha with participation of over 32 schools in Swachhagraha Prerak’s training with support of District Education Department, Bhadrak.  The programme was launched by Jignesh R. Vibhandik, Project Coordinator, Adani Foundation & Sukumar Jena, Head Teacher, Dosinga High School, , Dosinga with full day Swachhagraha training workshop of Headmasters & teachers. Subash Ray, Unit CSR Head, Adani Foundation-Dhamra  said, “The Swachhagraha project is perfectly aligned with the ‘Swachh Bharat Abhiyan’. At the heart of this project is the idea of ‘creating a culture of cleanliness’ in the upcoming generations of India.”

Swachhagraha will be implemented through teachers (Swachhagraha Preraks) and students (Highlighting the need for anti-littering attitude and behaviour, the Adani Foundation is striving to create a culture of cleanliness across 16 states and 2,700 schools. With a team of more than 35,000 Swachhagrahis and 2,300 Swachhagraha Preraks, the Foundation reaches out to 70,000 students every month. Until now, the total campaign outreach is more than 25,00,000 people. The Programme focuses on four key themes, namely, Waste management and Littering, Sanitation & Personal Hygiene Toilet Etiquette and Personal Consumption.


About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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