Home » Business » DS Group has always endeavored to delight its consumers and create excitement: Shashank Surana,

DS Group has always endeavored to delight its consumers and create excitement: Shashank Surana,

Bhubaneswar:9/11/17;DS Group is delighted to announce the launch of a new flavor ‘Pulse Pineapple’, further expanding its confectionary basket. Pass Pass Pulse, is already a leader in the Hard Boiled candy segment.   ‘Pulse Pineapple’ adds to the collection of the existing Pulse favourites of Kaccha Aam, Guava and Orange. Pineapple as a flavor and a fruit is diversely used and enjoyed across all age groups. The new candy will be available in a pillow pack at the cost of Rs.1. Pulse Pineapple will provide a thrilling experience to its consumers that begins with the fruity Pineapple flavor and peaks with the tangy powder filling at the center.

Commenting on the occasion, Mr. Shashank Surana, VP, New Product Development, DS Group, said,   ‘’ DS Group has always endeavored to delight its consumers and create excitement in the category with new and innovative offerings. Since, the candy’s launch in 2015 with the Kaccha Aam flavor, we have been coming up with new popular and niche’ flavors. After Guava and Orange, Pulse Pineapple is the latest variant in the Pulse candy basket and we anticipate a good response from our consumers”.

The organized hard boiled candy market is 2,650 crore in India and Pulse is the market leader with 12%-13% market share. Apart from India, the Company has also started distributing Pulse to countries such as UAE, UK and South East Asian markets.

DS Group entered the Confectionary business in 2012 with the launch of ‘Pass Pass Chingles’ -mini chewing gums. One of the company’s leading brands Pass Pass was repositioned to encompass a broader portfolio of pioneering products in Confectionary business. From traditional after mints to the fun-filled mini chewing gums ‘Chingles’, DS confections offer the choicest innovative flavours in Mint, Cola and Tutti Frutti flavours.


About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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