Home » National » Audience measurement system should be democratic – Smriti Irani
The Union Minister for Textiles and Information & Broadcasting, Smt. Smriti Irani being presented a memento by the Chairman, Prasar Bharati, Dr. A. Surya Prakash, at the “Sardar Patel Memorial Lecture 2017” function on ‘Model of Broadcast Landscape for Democracies’, in New Delhi on October 26, 2017. The Minister of State for Information & Broadcasting, Col. Rajyavardhan Singh Rathore is also seen.

Audience measurement system should be democratic – Smriti Irani

Newdelhi:26/10/17:Minister for Information & Broadcasting and Textiles Smt. Smriti Zubin Irani has said that the model structure of broadcasting should focus on democratized viewership. This should be based on an accurate measurement system that reflects the strength of regional languages, varied tastes of viewers/consumers and bridges the divide on issues related to agenda setting, creative content and revenue between the mainstream and regional platforms. Smt. Irani stated this while delivering the Sardar Patel Memorial Lecture 2017 here today on the topic “Model for Broadcast landscape for Democracies”

Talking about the prevailing trends in the News segment of the broadcasting landscape, Smt. Irani said that News today had become a “Spectator Sport” as technology had blurred the lines between content and broadcast. As a consequence, while a certain section of the Media Space adhered to codes, ethics and conduct rules, the other segment was driven by rush for TRP’s, eyeballs thereby being influenced by the “Headlines competing with Hashtag”. This was extremely important in the light of the social media explosion taking place in the country which provided a new pathway for information dissemination.

Speaking on the profile of the public broadcaster Smt. Irani said it had placed public interest before business and profit interest as in the case of private channels. It was incumbent upon Prasar Bharati to speak freely and fairly for the progress of the nation. The Minister called upon the public broadcaster to weave stories on the lives of ordinary people which could have an impact both within India and abroad. This would also enable it to weave information with the citizenry of the country.

Highlighting the fulcrum strength of Ministry of I&B, Smt. Irani said that the Information Service officers profile would be strengthened in the future by giving them skill sets along with an integrated administrative exposure so as to enable them to serve policy and programmes of the people through the medium of information. This would be along the lines of Sardar Patel’s vision of creating a steel frame to serve the people through the channel of information dissemination.




About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

Check Also

Odisha government partially modified its earlier order regarding restrictions on leave to its officers till June 30

Bhubaneswar:12/6/24: The Odisha government on Wednesday partially modified its earlier order regarding restrictions on leave to its officers till June 30 given the formation of the new state government “It ...