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Google kills off Google Instant search with immediate effect

Google is sidelining one of its famous features: Google Instant. The feature displays search results in real-time as you type, eliminating the need to press Enter or hit Search, but after 7 years, Google thinks it’s time to wave goodbye to it.

The reason given for the cull is that the majority of searches are now conducted from mobile devices, and Google Instant makes less sense on a touchscreen. This does not mean, however, that Google’s autocomplete function is disappearing.

In getting rid of Google Instant, all Google is doing is getting rid of the live display of results as you type. Search queries will still benefit from suggestions as you type, so you can save tapping out a lengthy phrase by simply selecting it from a list.

Google Instant has been terminated with immediate effect, and a Google spokesperson said to Search Engine Land:

We launched Google Instant back in 2010 with the goal to provide users with the information they need as quickly as possible, even as they typed their searches on desktop devices. Since then, many more of our searches happen on mobile, with very different input and interaction and screen constraints. With this in mind, we have decided to remove Google Instant, so we can focus on ways to make Search even faster and more fluid on all devices.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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