Newdelhi:20/7/17:Union Minister for Agriculture and Farmers Welfare Minister, Shri Radha Mohan Singh today launched National Dairy Development Board “NDDB’s” Quality Mark “Logo” at Krishi Bhawan, New Delhi. Shri Sudarshan Bhagat, Union Minister of State for Agriculture and Farmers Welfare; Shri Devendra Chaudhry, Secretary, DAHD&F and Shri Dilip Rath, Chairman, National Dairy Development Board were present on the occasion. The Agriculture Minister also presented certificates to 14 selected manufacturing units for adopting food safety and quality management systems and adhering to Quality Mark parameters.
Shri Singh said that NDDB Quality Mark “Logo” is being launched as an umbrella brand identity. This “Logo” signifies safe and quality milk and milk products from dairy cooperatives. This reinforces the consumers’ recognition that the Quality Mark is synonymous with good quality.
The Minister said that NDDB’s Quality Mark will provide dairy cooperatives and producer institutions the much-needed brand identity and a competitive edge. This will also contribute to building consumer confidence in dairy cooperative brands. The Agriculture Minister said that it is aimed at bringing about process improvement in the entire value chain from producer to the consumers to ensure availability of quality milk and milk products. This initiative does not propose any new/additional system for Food Safety and Quality Management but lays down the processes required for ensuring quality and safety.
Shri Singh further said that an eleven member Management Committee will oversee the activities of the Quality Mark. It has members from the DADF and Managing Directors of four Federations representing the regions. The Management Committee also has a representative of FSSAI and two experts in dairying. He said that interested Federations/Cooperative dairies/Educational institutions/Govt. dairy units may apply for the Quality Mark. Only dairy units that adopt food safety and quality management systems for milk and milk products and adhere to parameters given the guidelines of Quality Mark are eligible.