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The Union Minister for Agriculture and Farmers Welfare, Shri Radha Mohan Singh launching the National Dairy Development Board ‘NDDB’s’ Quality Mark “Logo”, in New Delhi on July 20, 2017. The Minister of State for Agriculture and Farmers Welfare, Shri Sudarshan Bhagat and the Chairman, National Dairy Development Board, Shri Dilip Rath are also seen.

The aim of Quality Mark “Logo” is to bring about process improvement in the entire value chain : Shri Singh

in National July 20, 2017 Comments Off on The aim of Quality Mark “Logo” is to bring about process improvement in the entire value chain : Shri Singh 1,039 Views

 

Newdelhi:20/7/17:Union Minister for Agriculture and Farmers Welfare Minister, Shri Radha Mohan Singh today launched National Dairy Development Board “NDDB’s” Quality Mark “Logo” at Krishi Bhawan, New Delhi. Shri Sudarshan Bhagat, Union Minister of State for Agriculture and Farmers Welfare; Shri Devendra Chaudhry, Secretary, DAHD&F and Shri Dilip Rath, Chairman, National Dairy Development Board were present on the occasion. The Agriculture Minister also presented certificates to 14 selected manufacturing units for adopting food safety and quality management systems and adhering to Quality Mark parameters.

Shri Singh said that NDDB Quality Mark “Logo” is being launched as an umbrella brand identity. This “Logo” signifies safe and quality milk and milk products from dairy cooperatives. This reinforces the consumers’ recognition that the Quality Mark is synonymous with good quality.

The Minister said that NDDB’s Quality Mark will provide dairy cooperatives and producer institutions the much-needed brand identity and a competitive edge. This will also contribute to building consumer confidence in dairy cooperative brands. The Agriculture Minister said that it is aimed at bringing about process improvement in the entire value chain from producer to the consumers to ensure availability of quality milk and milk products. This initiative does not propose any new/additional system for Food Safety and Quality Management but lays down the processes required for ensuring quality and safety.

Shri Singh further said that an eleven member Management Committee will oversee the activities of the Quality Mark. It has members from the DADF and Managing Directors of four Federations representing the regions. The Management Committee also has a representative of FSSAI and two experts in dairying. He said that interested Federations/Cooperative dairies/Educational institutions/Govt. dairy units may apply for the Quality Mark. Only dairy units that adopt food safety and quality management systems for milk and milk products and adhere to parameters given the guidelines of Quality Mark are eligible.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.
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