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Microsoft working to make a positive impact in world: Nadella

Newdelhi:11/7/17:Microsoft is not only building IT solutions solely to support conspicuous consumption, it is also working to make a positive impact in the world, Indian American CEO Satya Nadella has said.

“Whether it’s helping a 50-year-old insurance business modernise their line-of-business application, or growing a new business from scratch, Microsoft is betting on the future for our collective customers,” Nadella told an annual meeting of Microsoft’s partners gathered here from across the globe, including 176 from India.

“While there is tremendous growth opportunity, we are not building solutions solely to support conspicuous consumption.

We are also working to make a positive impact in the world and continue to be encouraged by the enormous potential for partners to have local impact that ultimately has a profound global impact,” Nadella said in his key note address, kicking off the 14-day annual meet in the American Capital.

Microsoft partners employ 17 million people around the world. Microsoft has 64,000 partners working in cloud services.

“While our mission and our commitment to partners is steadfast, technology and technology paradigms come and go.

One such evolution is the move from a mobile-first, cloud- first world, to one that is rooted in the intelligent edge and intelligent cloud,” the 49-year-old said.

This shift will bring about more digital technology in more mainstream ways into every life and every organisation, he said.

Observing that digital transformation represents a massive opportunity, Nadella said he sees this trend playing out as every company is impacted by technology in completely new, and sometimes unexpected, ways.

“And together we must push ourselves to rethink the opportunity in front of us and our customers,” he told the partners.

Business leaders are looking at how they can apply digital technology and build systems of intelligence to rethink how to empower employees, engage customers, optimise operations and transform products, he said.

“We are making progress, but future growth depends on our collective ability to transcend current product category definitions and business models,” he added.

The Intelligent Cloud and Intelligent Edge, where every product and every service will have built-in digital cogs, offers an opportunity of USD 4.5 trillion.

At Microsoft, we want to democratise this notion of digital transformation so that every business can truly harness the power of this digital era.

We must also change how we go to market and better serve customers with core solution areas to enable this digital transformation, Nadella said.

Announcing the launch of Microsoft 365, Nadella said this along with LinkedIn Business Solutions, they have opportunity to redefine what customers can expect from their business applications.

“Organisations of all sizes can now digitise business- critical functions, including relationship sales, talent and people processes, operations, customer service, field service and more,” he said.

“Together with our partners, we can lead in this new paradigm of business applications, and we will prioritise our efforts across both product and go-to-market strategies,” he said.

“Instead of sales management, it’s social selling; instead of people administration, it’s employee engagement.

It’s about reframing what you want to achieve and having the tools and the infrastructure to help you achieve this new outcome,” Nadella said.

Asserting that cloud is foundational to enabling digital transformation, the Indian American CEO said they are now moving beyond big data and even machine learning capabilities to be able to infuse cognitive capabilities, like computer vision and understanding natural language, into the applications one builds.

“The cloud fuelling AI can help every company in every corner of the globe transform, from Lieberr, which is building an intelligent refrigerator, to Boeing, which is now delivering aircrafts with a digital twin, to using commodity cameras with deep neural networks to turn any place into a search engine, and many more,” Nadella said.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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