The Regional voice is the Universal voice” :Venkaiah Naidu

Newdelhi:6/7/17;Minister for Information & Broadcasting, Shri Venkaiah Naidu has said that the news framework should focus on local content, development and bottoms up approach. The emerging information flow should aim at transformative and emerging New India with effective communication outreach. The GST and Swachh Bharat campaign were classic examples of communicating reforms and seamlessly reaching out to the common man about the benefits of such flagship initiatives of the Government. Shri Naidu stated this while inaugurating the Doordarshan Regional News Unit (RNU) workshop here today. Col. Rajyavardhan Rathore, Minister of State for Information and Broadcasting, Shri A. Surya Prakash, Chairman, Prasar Bharati, Shri N. K.Sinha, Secretary, Ministry of I&B and Shri Shashi S. Vempati, CEO Prasar Bharati were also present on the occasion. Highlighting the important role of Doordarshan in the communication landscape, Shri Naidu said that the Doordarshan strategy should be founded on three pillars of Authenticity, Objectivity and Timely dissemination of information. Objectivity in news and information dissemination was critical for people to understand and pursue issues. The Regional News Units (RNUs) played a critical role to play in a linguistic and culturally diverse country like India and catered to local aspirations and addressing communication needs thereby bringing out a synergy in Government communication

Shri Naidu also complimented the officials for their efforts while launching the new website of DD News on the occasion. A presentation on the functioning of the RNUs was earlier made by DG News Smt. Veena Jain highlighting the mandates and achievements of the RNUs. The presentation also provided an insight into the future roadmap for the RNUs.