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Safal To Open First Two Fresh F&V Outlet In Bhubaneswar

Bhubaneswar:2/7/17: Making a foray into Odisha, Safal is all set to open two fresh fruit & vegetable in Bhubaneswar tomorrow in collaboration with oil marketing company to benefit both consumers and farmers.

Mother Dairy Fruit and Vegetable Pvt Ltd (MDFVPL), a wholly owned subsidiary of National Dairy Development Board (NDDB) under its ‘Safal’ brand is initially opening the two outlets in the city in the pilot phase.

“Once this pilot becomes successful, MDFVPL further plans to expand to other OMC outlets in a phased manner,” Dilip Rath, Chairman of NDDB and MDFVPL, told reporters here.

Union Petroleum Minister Dharmendra Pradhan is slated to inaugurate the first two Safal fresh fruit & vegetable (F&V) outlets at a BPCL petrol pump in Unit II here.

Besides Rath other MDFVPL officials will also be present for the inaugural event.

These two retail outlets in the pilot phase, apart from offering fresh F&V, will also make available Mother Dairy branded dairy products, Dhara branded range of edible oils and SAFAL branded products.

With adequate water availability, Odisha has a large potential in varied horticulture crops, MDFVPL officials said.

Safal is already procuring leading varieties of Mangoes such as Langra, Amrapali, Dushehry and Malika from the districts of Mayurbhanj and Dhenkenal through Farmer Organisations, which this year has grown by almost 3 times over last year.

The company has already established mango sourcing base in the districts of Kandhamal and Ganjam and plans to procure mangoes from these districts as well during the next season, they said.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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