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Amway India forays into Refreshing drinks market

Amway India, the largest direct selling FMCG Company of the country, has entered the refreshing drinks market with the launch of Nutrilite Fruit Drink Mix. This is the first time that Amway India has extended Nutrilite’ s brand name in the refreshing drinks market in India. The Nutrilite Fruit Drink Mix in Lemon Lime flavor has 5 fruit concentrates – Acerola, Pineapple, Guava, Cashew fruit and Passion. The drink has no added preservatives, no artificial colors & no artificial flavors and is sweetened with Fructose. The Nutrilite Fruit Drink provides 8 vitamins including Vitamin B which helps support production of energy at cellular level and Vitamin C which is a known anti-oxidant. The Nutrilite Fruit Drink Mix, priced at Rs. 490/- (inclusive of all taxes), comes in an attractive box of 10 stick packs of 20 g each.
Ajay Khanna, Category Head – Wellness, Amway India, said, “Nutrilite is the world’s No. 1 selling vitamins and dietary supplements brand*. It has also established in India as a leading brand in the vitamins and dietary supplement category. The launch of Nutrilite Fruit Mix drink will help us connect the Nutrilite brand to an even larger base of consumers in a product format that is tasty, fun and enjoyable.”
Amway India has planned a nationwide engagement drive with its direct sellers across the country to promote the newly launched Nutrilite Fruit Drink mix.

About Editor in chief

Ashok Palit has completed his graduation from Upendranath College Soro, Balasore and post graduation from Utkal University in Odia Language and literture.. He has also carved out a niche for himself as a scribe of eminence after joining the profession in 1988. He is also an independent media production professional. He brings loads of experience to Advanced Media, Ashok Palit as a cineaste has been active in film criticism for over three decades. As a film society activist, he soared to eminence for his profound commitment to the art film appreciation and aesthetics of cinema. His mode of discourse is often erudite but always lucid and comprehensible marked by a perfect acumen so rare in the field. A film aesthete with an immense fond of critical sensibilities, he wrote about growth and development of odia cinema in New Indian Express, The Times of India, The Hindustan Times, The Asian Age and Screen. He has been working as an Editor for Cine Samaya from 2002-2004.. He had made solid contribution on cinema in many odia Dailies and weekly such as Samaj, Prajatantra, Dharatri, Samaya, Satabadi, and weekly Samaya.

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